In 2013, I embarked on this photography journey. Part of this journey was branding, having a mark/logo to represent me. Having a graphic background, I understood the importance of this and it wasn’t a step to be taken lightly. Building a brand has many facets and having a wife with marketing and branding experience, she wouldn’t let me just put something for having it sake.
After spending some time going through fonts, ideas, styles I finally settled on what I felt represented me at that time. I love hand-write fonts so it was a matter a choosing one that I felt was impactful. Knowing I couldn’t never use my own handwriting since no one would ever be able to understand, I put that idea and kept searching online for ones that met the criteria in mind.
I finally settled on this one and to this day I still love it. It represented me well. Got my name out there in a way I couldn’t before. It also represented where I was a photographer. New, shy, a lil unsure my skills and the industry.
In the last 3 years, I have grown, met many people, have had the opportunity to work with some incredible talent and make some lasting friendships. The hobby I fell in love with grew into a business and brought a lot of joy.
Confidence behind the camera, confidence in the ability to deliver something beyond what clients expected all grew in this time period. In my time of reflection, I noticed that I had become bolder, smarter, more skillful than I was before. When looking at the business and it’s branding, I noticed, while I still loved the look of it, it no longer represents the stance I now take as a photographer.
Early August, it was decided that a new logo would be created to brand the business going forward. Again, this isn’t something to be taken lightly. Branding and re-branding especially when you have a following that is already accustomed to what they see can be daunting; how will it be taken, some may not like the change, some may not notice, some will be indifferent and some will love it.
After going through a few ideas and using my wife as a gauge, the new logo was decided. I have been using it as a wallpaper on my desktop, waiting for the right time to reveal it publicly.
In life, we should all strife to grow in whatever we do. I can say I am bolder now in what’s offered by the business. A friend said to me when the new logo went live,”Always be bold or italic never regular“.
For the current season and the season coming, I am happy with the growth and look forward to what the future holds.
Thank you to those who have supported and continue to show support me and this business.